Friday, March 19, 2010

A Music Video Roundup

Last week, Lady Gaga and Beyonce's Telephone music video premiered with a bang.  Other quality videos got shuffled off to the side in favor of the megastar Gaga's newest work of art, but I thought it would only be fair to discuss some OTHER music videos instead.

Rude Boy by Rihanna
Rihanna is in fine form here, dancing around to the beat and having an all around good time.  Yes, it's true she basically lifted her entire video from M.I.A. (see "Boyz" video below).  However, Rihanna looks great, sounds great, and has produced a killer video.  One can only hope that because of the similarities people will watch M.I.A.'s video and discover that she does indeed have songs other than "Paper Planes."

Boyz by M.I.A.

Giving Up the Gun by Vampire Weekend
The best song off their new album, Giving Up the Gun features wacky cameos by Jake Gyllenhal, Joe Jonas, Lil Jon', and RZA from the Wu-Tang Clan.  Decked out in their hipster, preppy digs like always, Vampire Weekend have created a video featuring hints of Daft Punk (check out the two astronauts), a dash of self doubt, and eventual triumph.  The masters of self promotion, the band manages to slip in a ten second segment from their next single "Holiday."

This Too Shall Pass by OK Go

OK Go knows how to make a music video, which is clearly obvious in their simple but elaborately choreographed "Here It Goes Again."  Here, the band has outdone itself, creating a Rube Goldberg machine spanning an entire two story warehouse.  It is truly mind-boggling and requires a second view.  Oh, and the song is pretty catchy too.

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